I find most people aren't promoted because they failed to go for it.
Read More...I find most people aren't promoted because they failed to go for it.
Read More...Topics: leadership, transformational leadership, promotion
I recently sent a follow-up email to a VP of Enrollment who wanted to engage us to train his Admissions Staff on our Value(s) Based Enrollment Methodology (VBEM). Within a day I received his email reply, sharing that due to the uncertainty surrounding COVID-19 his President asked every department what they could do to cut their budget by 20%.
Read More...Topics: Higher Education, innovate higher ed, leadership, Coronavirus, COVID-19
Hiring the right admissions counselor can be daunting, particularly because of the turnover most enrollment team leaders have experienced. It’s a complex puzzle with a multitude of factors that need to be considered. Do they meet all your criteria? Will they fit in with the current team?
Read More...Topics: Healthcare, Software/Services and Information Technology, Higher Education, Sales, Marketing, Social Media
In response to the crisis created by Coronavirus/COVID-19 for Higher Education institutions, our experts have compiled 12 actionable marketing and admissions initiatives. We shared them in our webinar (recording accessible here) and below—feel free to share!
Read More...Topics: value based selling, innovate higher ed, admissions, enrollment, leadership, Coronavirus, COVID-19
As transformational leaders, we can see the silver lining of a crisis: breakthrough. Where are you and your team, in the High-Performance Model For Innovation (aka the Transformational Process)?
Read More...Topics: Higher Education, innovate higher ed, leadership, Coronavirus, COVID-19, transformational leadership
In light of the COVID-19 reality, some of the questions Presidents, CFOs, Vice Presidents and Cabinets are asking are: “Do we entrench, hunker down, even retreat a bit and try to conserve cash? Do we mark time, ride out the storm and wait to get through it? Or do we step out, try to advance and even grow during tough times like these?
Read More...Topics: Higher Education, innovate higher ed, admissions, enrollment, leadership
The one constant in the enrollment process is change. Admissions processes have always been in flux and complicated because these teams assist prospective students, who are always evolving. All Enrollment Team leaders are familiar with the difficulty of building—and rebuilding—strong enrollment teams.
Read More...Topics: Software/Services and Information Technology, Higher Education, Value Based, 4P's
Is the current global Coronavirus/COVID-19 crisis, economic demands, and/or increased competition putting pressure on you and your sales team to offer price and discount concessions? Are your margins eroding and your products/services being commoditized?
Read More...In a recent blog post, we shared how colleges and universities can stand out from the noise by saying less, but meaning more by articulating their differentiators. In this blog, we build on that by looking at the differences between value propositions, messaging, and positioning—and how they translate into results.
Read More...Topics: Higher Education, Sales, Marketing
Higher education is a sector where differentiation is paramount because the end result for students is typically the same: to receive accredited recognition for their academic fulfillment. So, how does a university demonstrate to prospective students that their institution is unique from the rest and ensure the university brand isn’t lost in the sea of options?
Read More...Topics: Higher Education, Sales, Marketing